Axcelr8 Academy: Business of Beauty

Description: Get the big picture when it comes to building a brand, a business, and a clientele.

It all starts with WHY you do what you do.  Know what to watch to see if you are getting the results you want. To be successful you must have a plan and with this class you will get to take one home.

Segments:

1. Whats your Why and Purpose

   1. Your why

      Your purpose

      Your mission

      You calling

   What is great customer service

   1. Love and care

      Consultation

      Recommendations

      Booking

   Vital signs to watch

   1. Why we measure them

      How to improve them

      What are their vital signs (interactive)

      What are they

      1. New guests

         Retail per guest

         Service per guest

         Frequency of visit

         Rebooking rate

   Goal Setting (interactive)

   1. Work on goal board for each person

      Accountability buddy

      How much money will it take?

      Figure out how that equals into vital signs

      1. Year

         Monthly

         Weekly

         Daily

Taught by: Stephen Adams

Bio:  Stephen Adams is a positive and innovative problem solver, who has participated in many aspects within the beauty industry for the last 30 plus years. Throughout the years he has been inspired deeply by the cultures of his surroundings. Art, humor, and clothing styles kindle his imagination and helps him to see the world in a different aspect of texture, density, color and movement. Stephen feels that through his working with hair, a 3 dimensional fluid object that he sculpts and intensifies with color, he is able to create that perfect balance of both Art and Science.  His commitment to education, community, and his industry is what pushes him to be the best of his abilities. His growing national reputation stems from many accolades from Keratin Complex and also his work as a platform artist for companies such as Aveda, John Paul Mitchell Systems, Chromastics and ARROJO.  “Take Risks” has been Stephen’s motto for most of his life and he truly believes that to be successful at whatever we do, we all must have some “Moxie” and do what no one else has done.  Push yourself to be your best.